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A beer brand with a history of great advertising that needed a refresh. It was simple; talk to blokes with real world responsibilities like a mortgage, kids and a relationship, who really just wants to have it all including some decent time with their mates. The idea is that Carlton MID could give them this mate tim e; yes that magical and often elusive time for one more beer. Its familiar stoush in the battle of the sexes. The end result is a campaign about men with extraordinary powers. Powers that wont save the planet, or even a life but maybe, just maybe they can help a mate stay for one more beer. Bullock adds, In a sense, these ads offer wish fulfilment. Every bloke would love to have a miraculous solution to these age-old problems.
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Album: Ital Breakfast1996Backing Vocals - Akabu (2)Bass - Errol "Flabba" HoltDrums, Drums [Electronic] - Style ScottEngineer - Alon Adiri* , Andy Montgomery , Darren Grant , David Hamilton , G. Bravo* , Perry* , Tony Brown (2)Guitar - Skip McDonaldKeyboards - Frankie BubblerMastered By - Nick WebbPercussion - Skully*Photography [Initial] - Adrian BootPiano, Organ, Synthesizer - Carlton "Bubblers" OgilviePiano, Synthesizer - Keith SterlingProducer - Adrian Sherwood , Style ScottSaxophone - Dean FrazerArtwork By [Cover Design] - Emry/WrightRecorded at Leggo Recording Studio Kingston J.A.and On-U Sound, London, England.Mastered at Abbey Road StudiosMixed at On-U Sound, London, England.
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